Resources

Marketing playbooks for Nigerian businesses written by the team that runs the campaigns

Practical guides from our team — ads, SEO, websites, automation and the directory. New posts weekly.

Meta Ads

How SMEs in Lagos Get Leads with Meta Ads (2026 Guide)

Audience research, creative angles, retargeting sequences and a realistic ₦50k starter budget template.

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Google Ads

Google Search Ads vs SEO: What First?

Intent vs long-term compounding. When to run search ads while your SEO matures — with sample budgets.

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Automation

7 WhatsApp Automations Every Restaurant & Spa Needs

Instant replies, booking reminders, broadcasts, payment confirmation and review requests that run 24/7.

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Websites

How Much Does a Website Cost in Nigeria?

The ₦75k / ₦180k / ₦350k+ breakdown — responsive design, SEO, WhatsApp and lead forms included.

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Directory

How to Claim a Free Business Listing and Get Found

Verification, moderated reviews, and when to upgrade to Premium placement at ₦5k/mo.

Claim your listing →
SEO

Local SEO: Google Business Profile Setup

Categories, photos, reviews and posts that get you into the “near me” map pack in Lagos and Abuja.

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AI

AI Chatbots for SMEs: What to Automate First

Qualify leads, answer FAQs, book appointments — the three flows that pay for themselves in a month.

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Creative

Ad Creative That Converts Nigerian Audiences

Hooks in the first 2 seconds, naira proof, trust badges — creative patterns from 40+ campaigns.

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